Marketing Officer
Location: United Arab Emirates
#LI-DN
Let your career take off with the World’s Leading Etihad Aviation Group.
An exciting opportunity to join the Commercial Marketing team as a Marketing Officer has arisen. As Marketing Officer you will support the Regional Marketing Manager in planning and implementing marketing campaigns for the assigned region / market by driving regional marketing campaign/activities.
This role will unlock opportunities for you, enabling you to further develop your expertise within a progressive culture where a huge emphasis is placed on investing in the best talent
JOB ACCOUNTABILITIES
Assist the Regional Marketing Manager in developing marketing plans and campaigns for assigned region/market Analyze and review data on the region’s customer segmentation and past performance to ensure activities are target to the right customer segments on the right channels.
Support the roll out of centrally-led marketing campaigns (brand awareness and tacticals) within the assigned region/market
Develop campaigns targeting consumer / tourism / trade using joint marketing funds with partners or agents
Follow all relevant policies, processes and procedures so that work is carried out in timely manner and under governance
Implement the day-to-day standard operations assigned to ensure compliance with the established standards and procedures
Monitor campaign performance and report to management against set KPIs
The role will operate in a high pressure environment to respond to the business needs with reduced lead times. Requirement to travel within the assigned region/market
JOB ACCOUNTABILITIES
Bachelor’s Degree in Business Management and/or Marketing
A minimum of 3 years in product and/or consumer marketing within international corporations (travel, retail, eCommerce, FMCG).
Proven track record in successfully managing digital campaigns from brief to results/learnings.
Extensive experience in building reports, analysing campaign metrics and transforming them in recommendations suitable for upper management.
Good understanding of emerging trends in digital marketing and new media for digital marketing
Strong analytical skills and data-driven thinking
Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform and motivate.
Must be a self-starter who can prove the ability to operate in a challenging environment and with multi-cultural teams.
A strong understanding of the media landscape and online distribution channels in the Middle East
Ability to communicate with multiple internal and external stakeholders, both regionally and globally, across multiple business units and functions
Excellent communication and presentation skills (verbal & written)
Solid understanding of target audiences, positioning, branding and advertising methodologies.
Strong project management skills
High computer literacy with good knowledge of MS Office applications
About Etihad Aviation Group
Headquartered in Abu Dhabi, the Etihad Aviation Group is a diversified global aviation and travel group with a business model driven by partnership and an innovative approach to growth. Etihad Aviation Group comprises five business divisions – Etihad Airways, the national airline of the United Arab Emirates; Etihad Airways Engineering; Etihad Airport Services; Hala Group; and Airline Equity Partners. For more information, please visit: etihad.com.
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