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Position Title
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Manager
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Department
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Marketing &
Communications Manager
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City
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Abu
Dhabi
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Country
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UAE
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Company
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MEASA
Region [Main
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Job Level
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Manager
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Gender
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Not
mentioned
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Nationality
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Not mentioned
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Job Descriptions:
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Develop an annual
marketing and strategic budget plan
for Jumeirah Al Wathba Desert Resort in cooperation with the Regional
Marketing Director, that includes, Channel strategy, CRM, Loyalty,
Partnerships & Digital marketing
Proactively interact
with pre-opening Sales and Revenue teams on development and deployment of
direct channel marketing programs that support acquisition and retention
tactics
Work directly with
hotel and regional sales & revenue colleagues to develop direct marketing
initiatives that measurably impact room revenue and drive incremental revenue
from business extensions including spa, retail and F&B
Interact with the
Regional MEASA Marketing, Sales & Revenue teams as well as the General
Manager for wider campaigns and hotel based marketing activities
Work closely with the
hotel and brand PR teams, Brand Digital, CRM, Loyalty marketing teams to
ensure support of brand performance, VSG and brand marketing & PR
strategies
Interactions with
preopening hotel, operations colleagues for any wider marketing opportunities
and ensure smooth coordination of campaigns
As a Brand champion,
ensure hotel alignment with Jumeirah Brand Strategy; this includes bringing
the Jumeirah brand to life among regional colleagues and customers alike
Initiate competitive
and customer insight projects to help support any direct business
opportunities and revenue generating, product/service innovations.
Work with Group
e-commerce and distribution team to develop regional wide
innovative/profitable digital Rooms, Loyalty, Partnerships and F&B
marketing strategies
Support partnership
marketing relationship to launch regional specific Rooms and F&B
campaigns
Coordinate multi
property seasonal rooms, F&B and spa offers from a creative, media and
activation perspective
Support the Jumeirah
Al Wathba Desert Resort with a robust marketing launch campaign and execute
and deliver all operational collateral support
Follow up and
investigate on market trends and new promotional activities in order to stay
the leader in the respective markets
Fully support
recruitment and talent development of Marketing pre-opening teams as well as
manage, motivate and support training activities
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You may
apply for this post if you have following qualification and experience:
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Marketing/Business
Honors Degree
Printing
management fundamentals
Technical
understanding of photography, film, rich media
Market planning,
Project management, basic accounting , strong negotiation skills and clear
understanding of ROI analysis
Proficiency in new
media/digital marketing and distribution
Analytical focus with
strong quantitative & budget management
skills
Lead and develop high
performance teams
Min 5+ years
hotel/regional marketing experience in a similar role
Outstanding verbal and
written communications skills and the ability to persuade others to consider
a different point of view.
Excellent
interpersonal skills with the passion in team building and motivation
Strong knowledge of
all media forms, consumer research and marketing campaign
development/management.
Creative and a
critical trained eye for creative review
Multiple language
skills including Arabic (desirable)
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Other Details
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At Jumeirah we are committed to encouraging and developing our
colleagues, in a world class environment. We value diversity and equal
opportunity, employing over 14,000 colleagues from over 140 different
countries including locations in Asia Pacific, CIS, Central Asia, Western and
Eastern Europe, Africa and the Middle East.
Jumeirah Al Wathba Desert Resort is a luxury desert resort located 50km
to the south east of Abu Dhabi in the Al Wathba District (40 minutes’ drive
form Abu Dhabi).
It consists of 103 keys in total which consist of 90 Guestrooms and 13
Villas, restaurants and bars, conference and meeting facilities, Talise spa
and leisure facilities.
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