Director of
Marketing & Enrollment Sales and Marketing Job available in The Emirates Academy of Hospitality
Management-Dubai
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Position Title
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Director
of Marketing & Enrollment
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Department
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Sales and Marketing
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City
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Dubai
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Country
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UAE
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Company
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The
Emirates Academy of Hospitality Management
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Job Level
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Director
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Gender
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Not
mentioned
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Nationality
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Not mentioned
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Job Descriptions:
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An opportunity has
arisen for a Director of Marketing & Enrollment to join the Marketing
& Enrollment team in The Emirates Academy of Hospitality Management. The main duties and responsibilities of
this role are:
1. EAHM Strategy
Develop a five-year
strategic plan for the academy in cooperation with the Managing Director,
that includes:
Channel strategy
Building brand
differentiator and maximize potential for the institution
PR and Media strategy
Digital marketing
strategy
Academic partnerships
High school and
university strategy
2. Market Development
Maximize recruitment
from key region and to meet all targets
Develop market
analysis for new markets / countries
Develop a marketing
plan for the region with agreement from Managing Director to be reviewed
twice a year
Execute marketing
activities that support the development of the key markets and build the
positive reputation of the schools with the educators, hospitality industry
and governments
Follow up and
investigate on market trends and new promotional activities in order to stay
the leader in the respective field
Plan and carry out
promotional activities in the market such as participating in fairs and
visiting High Schools.
3. People and Team
Leadership
Attract good talent
Manage and motivate
staff
Support constant
training activities
Support the
implementation of institutional procedures and policies
Develop and implement
departmental process and procedure
Monitor the
Marketing/Enrollment team performance against the strategy with clear
tracking tools and KPIs
4. Conduct Events
& Seminars
General career
counseling services for High School Counselors
Guest lectures; open
seminars with visiting faculty – open to all public
5. Manage PR &
Media relations
Develop and nurture
PR & media relations and monitor results
Organize campus
visits for key media/industry partners
Promote local
events/seminars with visiting faculty and representatives:
Open to the public
general events, or seminar and
Lectures at partner
Universities in key markets
6. Develop and Manage
Educational Counselor (agent) network/channels
Identify and recruit
agents/channels to represent the Academy
Train and develop
agents/partners on school and program specific knowledge
Support agents when
conducting activities:
Provide promotional
material (brochures, fairs stand, flyers)
Coordinate with
H&C schools to provide support (faculty, program related content)
Manage relationship
with EC network
7. Develop and Manage
Academic Relations
Identify and develop
academic partnerships
Proposed
collaborations:
Students exchange
Articulation
agreements
Study abroad programs
Degree continuation
options
8. Develop and Manage
Industry Relations
Identify and develop
industry collaborations
Proposed
collaborations:
Tailor-made programs
(Scholarship)
competitions & funding
Student workshops and
projects
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You may
apply for this post if you have following qualification and experience:
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The ideal candidate
for this position will have the following experience and qualifications:
University Degree
preferably in the hotel/hospitality management or business administration
Minimum of 7 to 10
years sales and marketing leadership experience preferably in the
international education business or luxury hospitality sector; prior working
relationship with agent network and/or schools/universities would be ideal
Excellent interpersonal
and communication skills with the passion in team building and motivation
Motivated team player
and able to work in a fast-paced environment within a matrix-based
organization
Willing to travel
extensively and work independently, and flexible to meet business demands
Results oriented,
customer/student focused with thorough knowledge of the business
Proficient in
computer software systems such as MS Office
Excellent
communication skills in written and spoken English and at least another
language
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Other Details
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The Emirates Academy of Hospitality Management (EAHM) in Dubai is one of
the world's leading hospitality business management schools and an integral
part of the global luxury hotel company, Jumeirah Group. It is a leading
provider of University-level hospitality business education and offers both
undergraduate and postgraduate degrees designed to develop the hospitality
leaders of the future. The Academy works in academic association with Ecole
hôtelière de Lausanne and all programmes of study are fully accredited by the
Ministry of Higher Education and Scientific Research in the United Arab
Emirates, the Institute of Hospitality in the United Kingdom and THE-ICE
(International Centre of Excellence in Tourism and Hospitality Education) in
Australia. It is also a higher education member of the Council of
International Schools (CIS).
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